Admission Eligibility

Pass in Pre-University / Higher Secondary / 10+2 / ‘A’ Level or equivalent of any recognized board or council in any discipline with English as one of the languages.

Academic Focus

Journalism is the first thing to touch our everyday lives - as we read the morning newspaper or watch the breakfast show on the television. The need for specialized content and coverage has increased at a rapid rate followed by the scope of careers in the field. Job opportunities in editing and reporting for print, radio and television, and for TV and radio anchoring and production have grown many fold. The appeal of national and international journalism awards has created a celebrity status for star writers, editors, presenters and anchors and journalists have become icons and role models.

The BA Programme is offered in a subject combination of Journalism / Psychology / Marketing / English.

Journalism

• Fundamentals of Journalism
• Mass Communication
• Media Laws & Indian Constitution
• Basic Audio Visual Media
• Reporting Methods
• Editing Techniques
• Media Management
• Advertising & Public Relations

Psychology

• Basic Psychological Processes
• Child Psychology
• Developmental Psychology
• Abnormal Psychology
• Counseling Psychology
• Health Psychology
• Industrial Psychology
• Social Psychology
• Educational Psychology

Marketing

• Principles of Marketing
• Advertising & Salesmanship
• Marketing Research
• Marketing of Agricultural Goods
• Consumer Behavior
• Services Marketing
• Entrepreneurship Development
• International Marketing

Economics

• Microeconomics
• Macroeconomics
• Developmental Economics
• International Economics
• Indian Economics
• Environmental Economics
• Quantitative Techniques

English

• Poetry
• Drama
• Prose
• Fiction
• Criticism
• Aspects of Language
• American English
• Indian Writing in English
• World Literature

Career Scope

With the management of the corporate world going completely digital, media relations, writing and advertising are becoming attractive careers. The motivated student will now have a greater choice in filling critical roles in the management of computing resources in the corporate context. Journalism allows the student to cross the threshold over to higher achievements in specialized subjects and subsequently open up highly rewarding career prospects.