About the Program

The Think Green, Market Smart: Poster Presentation on Green Marketing program aims to promote awareness and innovation in sustainable marketing practices. Students creatively present ideas that highlight eco-friendly strategies, responsible consumerism, and environmentally conscious branding. The event encourages participants to blend creativity with sustainability, showcasing how green marketing can drive both business success and environmental stewardship.

Objectives of the Program

  • Create awareness about green marketing by educating participants on the importance and benefits of eco-friendly marketing in today’s business world
  • Promote sustainable consumer behavior by encouraging consumers to make responsible choices and support environmentally friendly products
  • Highlight corporate green initiatives by showcasing how companies adopt sustainable practices in production, packaging, and promotion
  • Explore innovative green marketing strategies by presenting creative methods companies use to integrate sustainability into branding and campaigns
  • Inspire responsible future marketers by motivating students to adopt ethical and eco-conscious practices in their future marketing careers

Expected Outcomes of the Program

  • Students will gain deeper insights into the principles and practices of green marketing and sustainable business strategies
  • Development of analytical, organizational, and critical thinking skills among participants through research and presentation of eco-friendly marketing concepts
  • Improved ability to evaluate corporate green initiatives and assess the impact of sustainability on consumer behavior
  • Encouragement of creativity and innovation in representing green marketing ideas through charts, models, and visual displays
  • Recognition of talent and academic excellence through awards, appreciation, and constructive feedback on poster presentations

Target Audience: BBA Students

Committee Members

  • Dr. Gurunath Rao Vaidya, Principal, AIGS
  • Dr. Asha S, HOD, Dept. of Management(BBA), AIGS
  • Prof. Anusha K Y, Assistant Professor, Dept. of BBA, AIGS. +91 98442 38341
  • Prof. Muddasir Ahamed Khan, Associate Professor, Dept. of BBA, AIGS. +91 99002 18618

About AIGS

Acharya Institute of Graduate Studies (AIGS) is a renowned educational institution in Bangalore, India, offering a wide range of graduate programs in Computer Applications, Business Management, Commerce, Science and Humanities. With a commitment to academic excellence, industry-oriented curriculum, and state-of-the-art infrastructure, AIGS provides students with a comprehensive learning experience. The institute has a dedicated placement cell, extracurricular activities, research opportunities, and a strong alumni network. AIGS also offers scholarships and financial aid to deserving students. Located in the heart of Bangalore, the Silicon Valley of India, AIGS is an attractive choice for students seeking quality graduate education.

About BBA Department

The Department of Management was established in the year of 2007 with 43 students; it has grown to home more than 800 students on the present date. The Department is a combination of qualified faculty with relevant Industry experience and academicians with rich teaching experience. In tune with the progress of the Institution, the Department has grown in size and stature losing no sight of its objective of producing trained young professionals for Business Management. The challenges imposed by the dynamic nature of business have always kept the department updated, both in its curriculum and faculty, to provide state-of-art education to the students. The Department focuses in enriching entrepreneurship skills among students and has taken several steps in promoting social values among fellow Faculty and students.

Vision

Acharya Institutes, committed to the cause of value-based education in all disciplines, envisions itself as fountainhead of innovative human enterprise, with inspiration initiatives for academic excellence.

Mission

To achieve Academic excellence and infuse leadership qualities among students and maintain high quality teaching, nurture research and constantly evolve innovation practices for better curriculum delivery in order to empower students to meet future challenges.