"AD MANIA”, Creative AD Making Competition

About the Program

AD MANIA is a creative ad-making competition organized by the Department of Business Administration for marketing students. The event provides a platform for students to showcase their creativity, branding skills, and marketing communication abilities by developing innovative advertisements. Participants get hands-on experience in idea generation, message design, and presentation, helping them understand real-world advertising challenges. AD MANIA encourages teamwork, originality, and strategic thinking, making learning both practical and exciting.

Objectives of the Program

  • To enhance students’ creativity and innovation in advertising and marketing communication.
  • To provide practical exposure to the process of developing effective advertising messages and campaigns.
  • To encourage teamwork and strategic thinking in designing advertisements for target audiences

Expected Outcomes of the Program

  • Students will be able to apply advertising and branding concepts in real-life promotional situations.
  • Students will improve their creative thinking, presentation, and communication skills.
  • Students will gain confidence in developing and presenting marketing ideas in a competitive environment.

Committee Members

  • Dr. C K Marigowda, Principal, AIT
  • Dr. Abhishek Venkteshwar, Professor & HOD -MBA
  • Dr. Nijaguna G
  • Prof. Anju A Nair
  • Prof. Yogesh