About the Program

The Great Industry Battle is an academic-industry simulation event where MBA students represent different industries such as tourism, AI, Entertainment, Food etc. and analyze leading global companies and their strategies to achieve a competitive edge. Participants present strategies, innovations, and business models, creating a competitive and practical learning environment.

Objectives of the Program

  • To enhance students’ understanding of diverse industries and market dynamics
  • To develop strategic thinking and analytical skills
  • To encourage teamwork, collaboration, and communication
  • To bridge theoretical knowledge with real-world business practices

Expected Outcomes of the Program

  • Improved industry awareness and business acumen
  • Stronger presentation and problem-solving skills
  • Ability to evaluate competitive strategies and innovation
  • Increased confidence in applying management concepts in real scenarios

Target Audience: MBA Students, AIT

Committee Members

  • Dr. C K. Marigowda, Principal, AIT
  • Dr. Abhishek Venkteshwar, Associate Professor & HOD- Business Administration, Director - Global MBA & Associate Dean - FSD, AIT
  • Dr. Harshita Kaushik
  • Prof. Archana Vijay
  • Prof. Arun Mani