About the Program

"Calling all MBA students! Showcase your entrepreneurial skills and creativity in our Product Launch Competition. Develop, design, and pitch your innovative product ideas to a panel of experts and win exciting prizes."

Objectives of the Program

  • To provide MBA students with practical skills and hands-on experience in product development and launch strategies
  • To encourage entrepreneurial thinking and innovation among MBA students, inspiring them to develop their own product ideas and solutions
  • Encourage participants to think outside the box and develop innovative product ideas that solve real-world problems

Expected Outcomes of the Program

  • Participants will acquire practical experience in product launch strategies, marketing, and teamwork, enhancing their employability and entrepreneurial skills.
  • Students will gain increased awareness of industry trends and product development processes.
  • Students will establish valuable connections with industry professionals, potentially leading to career opportunities.

Target Audience: MBA Students AIT

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Committee Members

  • Dr. C. K. Marigowda, Principal, AIT
  • Dr. Abhishek Venkteshwar, HOD – MBA & Director – Global MBA, AIT
  • Prof. Anju A Nair, Assistant Professor, Department of MBA, AIT