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Acharya Dr. S. Radhakrishnan Road, Acharya P.O Soladevanahalli, Bangalore - 560107
Acharya Dr. S. Radhakrishnan Road, Acharya P.O Soladevanahalli, Bangalore - 560107
Thailand is the gateway to ASEAN—a $3.6 trillion market of over 600 million consumers. With a rapidly growing digital economy, high mobile penetration, and diverse cultural landscape, it’s a testing ground for global marketing strategies. From FMCG to tech, brands thrive here by mastering localization, consumer behavior, and cross-cultural communication—making Thailand the ideal launchpad for global marketers.
The Asian Institute of Technology (AIT) is a premier international institution known for its strong focus on innovation, sustainability, and global leadership. Ranked among the Top 200 Global MBA programs (QS 2025) and #15 globally for SDG1 impact (THE), AIT blends academic excellence with real-world relevance. With its deep roots in Asia and diverse student body, AIT offers Global MBA students a rich platform to explore marketing, development, and cross-cultural business in one of the world’s most dynamic regions.
Trimester 3: Mastering Markets & Global Strategies | Credits |
---|---|
Strategic Brand Management | 3 |
Negotiation Skills | 3 |
Digital Marketing | 3 |
Marketing Analytics | 3 |
Consumer behaviour and Marketing Communication | 3 |
Total | 15 |
the focus shifts to mastering the art of global marketing and negotiation. Students explore Strategic Brand Management and Digital Marketing, equipping them to navigate hyper-connected global markets. With Negotiation Skills and Marketing Analytics, they learn to combine data-driven insights with persuasive communication. Courses in Consumer Behaviour and Marketing Communication empower students to craft culturally sensitive strategies, making them effective leaders in diverse international environments.
Students are accommodated in fully furnished, air-conditioned single-occupancy rooms (21.6 sq. meters) located on-campus. All meals—breakfast, lunch, and dinner—are provided, with Indian food available through vendors. Airport pickup and drop-off is included. Students also receive visa assistance, along with a student ID card and medical insurance.
Collaborations