B.B.A – Sports Management
BBA in sports management is a three-year programme designed to give students the necessary tools to function within the world of sports and athletics. The program applies the principles of management to the sports industry, where they gain specialised knowledge in sports marketing, event management, sports law, finance and athlete management. The program curriculum is vetted by experts in the sporting industry. Students will receive hands-on training through workshops, field visits, and interactions with sports personalities. They also participate in national and international tournaments.
The program, in detail
Program Highlights
- Full Curriculum covering Sports Marketing, Sponsorship & Branding, Sports Analytics, Financial Management in Sports, Event Management, and Sports Law
- Experiential Learning Approach through case study-based learning, business simulations, live projects and industry collaborations
- Exposure to Global Sports Business Trends via guest lectures, international case studies and research projects
- Industry-Recognized Certifications in Sports Marketing, Event Management and Sponsorship Strategy
- Hands-on Training in sports data analytics, digital marketing for sports brands and facility management
- Internships & Networking Opportunities with sports federations, clubs, leagues and corporate sponsors
- Entrepreneurship & Leadership Development through mentorship from industry experts
Career Scope
The BBA in Sports Management program will equip students for lucrative careers in areas like sports organisations, educational institutions, multinational sports management companies, sports marketing agencies and media houses. On completion of the program, they can work as:
- Sports Manager (Teams, Leagues & Federations)
- Event Coordinator (Tournaments, Championships & Corporate Sports Events)
- Sports Marketing Executive
- Athlete Manager / Agent
- Sponsorship & Branding Executive (Sports Industry)
- Facility & Stadium Manager
- Business Development Executive (Sports Organizations & Clubs)
- Public Relations & Media Manager (Sports Industry)
- Sports Data Analyst & Performance Analyst
- Entrepreneur in Sports Startups & Sports Technology
Why 91 Sporting?
- Industry not just education: Powered by 91 Sporting Company, this program brings real-world sports ecosystems into the classroom—giving students a direct pathway into the business of sports.
- Built by practitioners, not just academics: 91 Sporting operates at the intersection of coaching, infrastructure, events, and community sports, so students will learn from professionals actively shaping the industry.
- End-to-end exposure to the sports ecosystem: From grassroots coaching and facility management to corporate leagues and sports events, you gain a 360° understanding of how the sports industry functions in reality.
- Hands-on, experiential learning: Live projects, field exposure, and on-ground execution replace textbook-only learning bridging the gap between theory and practice.
- Industry-relevant curriculum: The program is aligned with current trends in sports management, so you are trained in areas that matter today—operations, analytics, event management and athlete development.
- Access to real infrastructure & networks: Students engage with active sports facilities, events, and communities managed by 91 Sporting, opening doors to internships, mentorships, and career opportunities.
- A mission-driven ecosystem: With a vision to make sports structured, accessible, and impactful in India, 91 Sporting brings purpose-led learning. This prepares students not just for jobs, but for building the future of sports.
Program Outcome
The BBA in Sports Management program will equip students for lucrative careers in areas like sports organizations, educational institutions, multinational sports management companies, sports marketing agencies, and media houses. On completion of the program, they can work as:
- Proficiency in global sports business management, including governance, sponsorships and event planning
- Strategic decision-making skills for optimising sports organisations, marketing campaigns and financial planning
- Analytical expertise in sports data, digital marketing, and business intelligence tools
- Strong business communication, negotiation, and leadership skills essential for managing stakeholders in the sports ecosystem
- Ability to navigate ethical, cultural, and legal challenges in sports management
- Entrepreneurial mindset to launch sports startups, manage sports franchises or develop innovative business solutions in the industry
- Preparedness for diverse employment opportunities across corporate sports, media, analytics, and management sectors
Eligibility
Duration: 3 Years
Eligibility : 10+2 in any stream.
