MBA — Marketing
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This specialization blends customer strategy, brand leadership, and market intelligence with Microsoft Gen AI-powered Business Analytics. This enables future marketers to make data- driven decisions in a digitally evolving business landscape. Designed for professionals, it integrates consumer behaviour insights, digital transformation, and strategic market planning to build competitive brand advantage. Acharya’s association with Toastmasters ensures you gain structured training to improve public speaking, communication, and leadership skills — invaluable for marketing and brand leadership roles.
The programme, in detail
Program Highlights
- Microsoft Gen AI-powered Business Analytics integration
- Industry-certified enrichment program for enhanced domain expertise
- Strong foundation in branding, sales strategy, and consumer analytics
- Emphasis on digital marketing, performance metrics, and ROI optimization
- Industry-oriented case studies and live campaigns
Career Scope
The specialisation opens opportunities across corporate marketing, brand management, and digital growth domains. Students can work as:
- Brand Managers
- Marketing Strategists
- Digital Marketing Managers
- Growth & Performance Analysts
- Product Managers
- Market Research Analysts
- Business Development Managers
MBA at Acharya Institute of Technology
The MBA offered by Acharya Institute of Technology is not merely a qualification. This two-year full-time postgraduate course, which is affiliated with Visvesvaraya Technological University (VTU), is a transformative experience aimed at developing agile, ethical, and business leaders who are ready for the industry. It combines rigorous academic study with practical exposure in order to cultivate strong analytical, strategic, and global business leadership skills, achieved through immersive learning, consulting projects, and entrepreneurial labs.
You can pursue Dual Specializations such as Finance + HR, Marketing + HR, Finance + Business Analytics, Marketing + Business Analytics, HR + Business Analytics, and Finance + Marketing, or opt for Single Specialisations in Finance, Marketing, Human Resources, or Business Analytics — aligned with evolving corporate demands and data-driven decision-making environments.
- AIMA-Accredited Faculty Dual Specialisation with Industry-Aligned Curriculum
- Global exposure & tech-integrated learning
- Outcome-based pedagogy
- Startup & innovation ecosystem
- Industry-focused learning
- Expert faculty
- Career launchpad with 100% placement support
- Technology-enabled classrooms, simulation-based modules, and real-time case discussions
- An education system that is outcome-based and incorporates analytics, strategy, and business modeling.
- Collaborations with the industry providing hands-on experience and consulting tasks.
- A strong emphasis on business intelligence and data-driven insights.
- Global & Digital Fluency
- Strategic Corporate Engagements
- CXO Mentorship & Roundtables
- Executive Certifications & Skill Enhancement
Eligibility
Duration: 2 Years
Eligibility: Graduation + 50% + MAT/KMAT/PGCET/CMAT
